Horizontal Communication Advantages and Disadvantages

Horizontal Communication Advantages and Disadvantages A barrier to communication as defined by Waltman A communication barrier is anything that impedes the communication process. These barriers are inevitable. While they cannot be avoided, both the sender and receiver can work to minimize them. One of the main Barriers to effective communication is the channel, shown below is a diagram that shows how effective each channel is. A communication channel as defined by Waltman (2010) Communication channels-or the media through which messages are sent-can have an influence on the success of communication In this case the channel that was used by Leigh Randell was a memo so as on the media richness graph it is listed on the bottom half of the triangle which is lower media richness. Media Richness definition as stated in Mcshane and Glinow (2003) the data-carrying capacity of a communication medium including the volume and variety of information it can transmit. By choosing to write a memo Leigh Randell has used a channel that is not as effective as a Telephone call or a Face to face talk to communicate with Tom Ballard. Therefore the impact it would have on Tom Ballard was minor. For instances if she called and explained her idea to him, she could have got an instant reply from Tom Ballard and could have got his ideas also on the strategy she was developing. So this is one of the main Barriers to effective communication. Information Overload The Next Barrier is information overload as defined in Mcshane and Glinow (2003) A condition in which the volume of information received exceeds the persons capacity to process it. As stated in the case study Leigh Randell did not get any information from Tom Ballard. When questioned about the reason why he dint reply to the memo, he answered Too busy this could be a very realistic situation in which case he has so much of work that he cant even reply to memos. This could be a problem in the organization, which therefore have a major impact on the communication process. This problem can be solved to some extent by dividing the organization employees into teams there by dividing the work load. Authority, Gender and Attitude towards the sender In this case we could say that there is a problem of authority, this could be seen by the statement of Tom Ballard Besides, I dont report to her. This clearly shows that Tom Ballard is a person who does not consider ideas from people in the same level or lower levels on his job/field. Because Leigh Randell was in the same level in the organization hierarchy (shown below) Tom Ballard did not want to reply. Organization Layout Model Exhibit: Omega Airlines, Atlanta Organization Hierarchy Also we could see that gender also has an issue in this case. This is clearly seen in the statements by Tom Ballard To busy, Her question was out of sight. There was no time for me to answer this sort of request. Ive got a job to do. This shows that even though Leigh Randell was more senior in terms of experience than Tom Ballard he dint consider it and decided to ignore her memos. This also can be related to the attitude towards the sender which is another barrier that causes a lot of problems in effective communication. No, it dint look like that to me, I also had ideas on how to improve the system This shows that Tom Ballard (male) thinks his ideas are more superior to Leigh Randell (female). This is unfair to Leigh Randell who is going out of the way to help the organization. Horizontal Communication effectiveness Horizontal communication is basically when 2 employees in the same level of the organization hierarchy communicate. And in this case the effectiveness of the communication was very low. Leigh Randell used the communication method show in red three times and had no reply from Tom Ballard. Then she used the communication method (Bottom Up) which is displayed in Green and contacted Alan Brock, which was effective. We can come to an assumption that horizontal communication is not effective because the person is not compelled to reply, unlike top down communication. We can come to a clear conclusion that because of the week horizontal communication the company Organization Communication Model Exhibit: Omega Airlines, Atlanta Communication graph 2. Is anyone wrong in this situation? By what other means could Randell have requested the information from Tom Ballard? What do you think of Tom Ballards reaction? Why? a) After analyzing the case study the wrongs are as follows, Leigh Randell and Tom Ballard did wrong in various ways. First of all focusing on Leigh Randells wrong, she used a channel not suitable for inquires like that. She should have used a channel that has higher media richness such as a telephone call or a face to face discussion. Also she should have switched the communication channel after she sent the memo twice and had no reply she should have got some idea that the channel is defective. But she continued to send memos to Tom Ballard. This is wrong on her part for choosing a bad channel and kept on using the same channel after not getting any results. Next taking into consideration the wrong committed by Tom Ballard, he was wrong to read the memos and not reply to them. By not providing feedback to Leigh Randell, she was not able to continue her work, which could have beneficial to the organization. Also having own idea on the same topic does not mean others have no right to express their views. He was being very self-centred about his thinking method. This could be clearly seen from his comments at the meeting, To busy, Her question was out of sight. There was no time for me to answer this sort of request. Ive got a job to do. So finally we could say both parties committed wrong but more weighted on Tom Ballard for his ignorance and his attitudes, and for Leigh Randell she is been more traditional way of acquiring information. b) Leigh Randell had many other ways and means to contact Tom Ballard such as, Face to face meeting Video Conference Telephone call Using these modes of communication would have had a much more fruitful outcome, because media richness is high in these modes. In other words the variety and amount of information that could have been transmitted is higher. These are the recommended channels to achieve the best results. The more modern modes will be discussed in the 3rd question under recommendations but few of them are as follows. 3G Calls/ webcam Instant Messaging Google Wave Explanations will be in the recommendation part. C) Tom Ballards characters as depicted by his comments are very self cantered and arrogant in a way. This is in one way a disadvantage for him and his co-workers. This can be seen by his statements given below To busy, Her question was out of sight. There was no time for me to answer this sort of request. Ive got a job to do, Besides, I dont report to her NO, It dint look like that to me. You know i.ve also had ideas on how to improve the system for quite some time. Anyway she is going about it all wrong The behaviour shows us a basic masculine instinct of trying to show who has more power, in other words dominance. He felt threaten by her because she was trying to do his job. By Tom Ballards action it is possible to say that he is not a team player and like to work alone. This is totally unacceptable in an organization that needs allot of coordination. Also by his comment You know Ive also had ideas on how to improve the system for quite some time. This shows that he does not want express his ideas on how to improve the company but keeps them to himself. Also showing us, he does not feel part of the company. 3. a) While communicating vertically up or down the organization does not present a major problem, why is horizontal communication more difficult to attain? b) Give your recommendations to improve communication in this organization To explain this the following model is down below Organization communication model Horizontal Communication Exhibit: Omega Airlines, Atlanta Communication graph The arrow displayed in green represents horizontal communication, the green box displays the horizontal communication happening in the organization. The reason it is not effective can be that Problems In Horizontal Communication Solutions Both have equal authority/ same level of power Organization trips Mismatch of Ideas between peers in same level Get-togethers Competitiveness in the organization Organizational Parties Attitudes towards other peers Team building workshops These are problem most organizations faces and have taken steps to increase the effectiveness of horizontal communication. The importance of horizontal communication is explained by Juneja, H (2009) horizontal communication in an organization which is also very important. It is essential that people working at same level should have effective communication amongst them so that there is co-ordination between them. Workers are more likely to be more serious when it comes to communication with their superiors In this case Kent Davis summoned a hastily meeting to solve the issue that had happen in this horizontal communication, showing us that the organization is taking its communication issues seriously. Especially for an Airline which requires allot of co-ordination. For an Airlines or any organization to compete in this modern world they require the best state of the art technology in communication available. This is because communication is a key in achieving any objective. Omega Airlines needs to improve its communication technology to overcome future problems. A quote from an article by Baker, K.A. (2002) , new communication technologies can enable almost every aspect of organizational management and effectiveness, including change management, knowledge management, participative management, innovation, and organizational partnerships and alliances Server/ Database Creation My recommendation firstly to build a Server or Database where only organization employees can access and store all data that can be used by other employees. This will not only speed up the information distribution and communication process but also organize the data in one place so all records can be viewed 24/7 365 days. Source: Google images 2010 Video Conferencing/ webcam/ 3G calls This is a new way that modern companies contact employees, because the media richness is higher in a video call than a normal telephone call. And it is proven than visual communication has a bigger impact or stays in the brain/ memory much longer. Source: Cisco Official Website 2010 Instant Messaging These are Messaging programs that are very user friendly and do not take long to reply. For example when sending an email you have to get the address and then after sending you have to wait for a reply. But with instant messaging software its not necessary, once the person comes to the organization he can login and any message will be sent and replied to instantly. Also the best thing its all free. Source: Google images 2010 Google Wave Source: Google wave website 2010 Google wave is a new technology that is revolutionizing the organization communication process. The description as given in Google (2010) Google Wave is an online tool for real-time communication and collaboration, A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. In other words this plays the roles of an instant messenger, video conference software also it has the features of an email message. This is the future. As a conclusion, by implementing these technologies all aspects of the organization will be improved drastically, especially in organization such as this where communication is KEY. Having technology is one thing but for people to adapt is the difficult part. But all the technology and software that was said here are very user friendly easy to use and easy to update. There by not only will make the organization a better more efficient organization but also an up to date one. And will give an assurance that incident like this between Leigh Randell and Tom Ballard not happen again.

Flash Fiction and Prose Essay

Surprise endings are tricky. They either work or they don’t; people are either captivated or dubiously disappointed. I must confess that â€Å"The School† and â€Å"Dinner Time† were both extremely strange and vaguely unenjoyable for me. â€Å"School† was quite depressing and raised quite a bit of questions: when does bad luck become just bad? How were the deaths uniform and consistent in plants, animals, and even people? Was there indeed something wrong with the school itself? Or was their a saboteur? I believe the root of the problem was too many questions and not enough answered. On top of that the ending was a walking gerbil which is just odd. The language, depth and vocabulary of the students change all of a sudden and the principal displays public affection with another teacher. As a result the story conveys an unsettling and even worrying atmosphere where children go to learn; the reader gets the sense that the children may not be entirely safe, but from what is still entirely unknown. Similarly, â€Å"Dinner Time† could conceivably be a Mad TV skit or a scene behind a schizophrenic’s eyes. I’m not sure if this bizarre husband and wife team was masochistic, psychopathic, or just plain insane. There is a great deal of anger, frustration and unnecessary pain that I quite simply did not understand. I could not comprehend how this dinner could have presented itself in Edson’s head. Truly, it is nothing but puzzling, and the ending is rather a relief – the reader can finally stop being confused. Conversely, â€Å"A Story About the Body† and â€Å"Sleeping† engages the reader by presenting a picture everyone has been in: babysitter (or babysat) and desire, or in it’s basest form, human connection. â€Å"Body† was the shortest piece we had to read and also managed to convey nearly the most information of all of them. A man desires a woman because of her expression through art, her dancer’s grace and her captivating eyes. But upon hearing of her loss, he at least is able to keep eye contact when he tells her the truth. The reader immediately experiences two different sets of emotions: pity for the woman with graceful hands of art, and a reluctant empathy with the man who changed his mind. It would’ve been an undeniably unnerving experience for him and any man, making love to a woman without what some consider is part of the essence of a woman, no matter how much in love with her he thought himself to be. But then he and the reader are presented with an ending in the form of a gift: a small blue bowl filled with water, rose petals and dead bees. I was completely ignorant of what this might mean and so did brief research on the symbolism of bees and found that the bee has most often been used to represent the soul. I do not know if that is what Hass implied or even intended but it seems to fit best here. Perhaps it is a metaphor for her own body: pretty on the outside (with clothes), damaged on the inside, but still whole – still a woman (naked). Not only was this woman sending him a message, but she was also giving him part of what attracted him to her in the first place: her art. The reader is likewise quickly intrigued in â€Å"Sleeping,† even downright curious as to why Mrs. Winter prevents the hired babysitter from ever confirming the existence of the baby. Is the baby alright? Is it breathing? Does this alleged baby even exist? Whereas â€Å"School† raised disturbing questions about the safety of mass amounts of children, â€Å"Sleeping† raises thoughts of intrigue, deception, and old fashioned mystery. And the ending is not surprising so much as it merely drives the reader to a hunger to know what exactly Mrs. Winters keeps in the â€Å"baby† room. And no Mr. Winter, we do not understand.

The Effects Of Video Games On The Society - 876 Words

The rapid advance in technology influences the creation of various entertainment sources. According to a U.S Study by Rideout Et Al (As Cited in Anderson Bushman 2001.a), the popularity of video games specially is rapidly increasing. Nonetheless, ferocious electronic games are an attraction of attention to children, teenagers, and even adults. In fact, in another U.S study by Butchman Funk (As Cited in Anderson Bushman 2001.b) on 4th grade students, three of every four boys and six out of every ten girls favour violent computer games. This essay will argue that violence in video games should be censored. For the purpose of this essay, violence can be defined as the physical force proposed to hurt, damage, or kill either someone or something, and censor may relate to the act of supressing unwanted material (Oxford Dictionaries). Furthermore, the three main points of this essay are: exposure to violent video games leads to aggressive behaviour, computer games negative impacts on th e society, and how ferocity in video games collaborates with affecting the psychology of individuals negatively. Firstly, it is widely believed that computerized games increase aggressive behaviour. Since late 20th century, researches indicate that disclosure to brutality in many sources, including video games, may cause aggressive behaviour (Huesmann, 2007). Likewise, Bandura social learning theory (as cited in Kirsh 2003) suggests that habit imitation may occur from exposure to violentShow MoreRelatedVideo Games And Its Effects On Society1463 Words   |  6 Pages Movies, video games, music and television shows come in different genres. However, depending on age in regards to youth not just anyone is allowed to: watch certain movies, buy just any video game, listen to any music or watch any tv show. Sometimes they can see certain movies with a parent or guardian. Seeing violence in excess causes violent acts to take place in society because it gives ideas to viewers or listeners especially those who are young. This the reason there are ratings for mediaRead MoreVideo Games And Its Effect On Society Essay1380 Words   |  6 Pagesthe 1970’s, video games in America have been controversial. Currently around 97% of America s children play video games in some form; from home consoles such as Xbox, to personal computers and mobile games on smartphones, even in an educational form, video games are nearly everywhere and bringing in big money. Around $21 billion is being funneled into a domestic video game industry. But what are these kids viewing when playing video games and how does that affect their role in society? A commonRead MoreThe Effects Of Video Games On Society1274 Words   |  6 PagesViolence in video games can affect ones mindset in so many different ways, where we don’t even realize it. For example playing â€Å"Grand Theft Auto† for a few hours will change your mindset. Even though it wouldn’t be in a tremendous way, but for a few minutes your mindset will think, â€Å"This game is so much fun, I want to steal cars, have police chase me, shoot at people, even steal helicopters†. According to Social scientists in the New York Times, Many studies have shown that this is becoming a majorRead MoreVideo Games And Its Effect On Society1525 Words   |  7 Pagesâ€Å"The reason why people find it so enjoyable is that games are usually the right degree of challenging and the player takes an active role (unlike watching television) so there is an incentive to achieve† (Gee) . Ever since video games were invented there was an immediate attachment and an unwillingness to release them. 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However, in recent years, these postulates have been put to the test; a number of scientists have conducted ex perimentation in order to discover whetherRead MoreThe Effects Of Video Game On Society1466 Words   |  6 PagesFor generations games have been an important part of our culture. Many of these games center on war and strategic tactics. Boys and girls have played soldier, Cowboys and Indians, Monopoly, or Chess . Through games such as these the future men and women of society learned strategy and the consequences of controlling and restraining themselves because their actions had consequences. However with the invention of the computer high definition graphics, these games, and many others have been createdRead MoreThe Effects Of Video Games On The Society859 Words   |  4 PagesAccording to a U.S Study by Rideout Et Al (As Cited in Anderson Bushman 2001.a), the popularity of video games is rapidly increasing. In a U.S study by Butchman Funk (As Cited in Anderson Bushman 2001.b), Around 60 percent of 4th grade girls prefer violent games and about 3 out of every 4 boys with a similar age also prefer ferocious ones. This essay will argue that violence in video games should be censored. For the purpose of this essay, violence can be defined as the physical force intendedRead MoreVideo Games And Its Effect On Society1298 Words   |  6 PagesIntroduction During the advent of video games, the world was taken by storm, as this new type of entertainment caught the attention and imagination of the populace; but as this attention grew, concern and scrutiny weren’t far behind. Controversy finally got its chance in the 1990s, when games finally upgraded to 16-bit, giving them the ability to depict realistic blood and gore in games like Moral Kombat; which was criticized for excessive violence, a reason Congress used to create the Entertainment

Swot Analysis Southwest Airlines - 1285 Words

The safest way to travel in the United States are through U.S. commercial airplanes. There are only .06 deaths per billion miles, which is tremendously better than cars and motorcycles who’s are 5.67 and 217 per billion miles (CNN 2015). Southwest Airlines is one of the major airlines in the US and the one of the world s largest low-cost carrier. The airline was created by Herb Kelleher in 1967, their headquarters are in Dallas, Texas. This paper will reflect and analyze the current situation of Southwest and the rest of the airline business by using the PESTEL analysis, value chain analysis, and the ROS, which will compare them to their competitors such as Jet Blue, Delta, and American airlines. In analyzing the airline industry, the first framework to use is the PESTEL analysis, which assesses the strategic relevance of the six principal components. Only a few of the components are a deciding factor in the airline industry of which are the Political, Economical, and Technolo gical. First, the political factor, the airline operated in a highly regulated political environment where the passengers are favored (Makos 2015). There are many regulations to restrict airlines in order to prevent them one business in becoming a monopoly of the industry, which is why the Federal Aviation Administration (FAA) was created (FAA 2015). Another factor is the economic factor, airlines are affected with anything happening in the economy since it is a huge network. â€Å"The prolongedShow MoreRelatedSwot Analysis : Southwest Airlines1900 Words   |  8 PagesIn 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying mor e domestic passengers that any other U.S. airline (â€Å"Southwest Corporate,† 2015). Their cultureRead MoreSwot Analysis: Southwest Airlines2215 Words   |  9 PagesSWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. 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PESTEL-Analysis, is an apparatus used to examine and monitor macro economical external environmental factors that impact a business. PESTEL analysis will provide us with the key drivers of success and deliver us the ability to harness the unrealized. Southwest Airlines is a major passenger airline that provides scheduledRead MoreSwot Analysis : Southwest Airlines1305 Words   |  6 Pages217 per billion miles (CNN 2015). Southwest Airlines is one of the major airlines in the US and the one of the world s largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. 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For example the route between the cities Boston and Providence and between Providence and Boston deliver only US Dollar nine for each passenger as profits to the airline. For delivering its service for these routes, the airline makes use or operates a fleet of sixteenRead MoreSwot Analysis Of Southwest Airline ( Swa ) Points1819 Words   |  8 PagesThe Harvard Case Research about Southwest Airline (SWA) points out both advantages and disadvantages in the company’s strategy in maintaining its position as one of the most flown airlines in the U.S. Profit is vital to the company’s survival, but not the most concerned whereas SWA puts more effort on the bottom line, which includes Performance, People, and Planet. The company’s strengths are low fares, fast services, strong leadership and culture, and environmental sustainability. Weaknesses areRead MoreSouthwest Swot Analysis1497 Words   |  6 PagesBusiness SWOT Analysis Abstract As a mutual fund manager, I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company’s history, and an analysis of their strengths, weaknesses, opportunities, and threats (SWOT). While there wasn’t any rhyme or reasoning behind my selection, I do feel that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company’s strengths and weaknessesRead MoreSwot Analysis : The Airline Industry1678 Words   |  7 PagesThe airline industry is one of the largest industries in the world, it may seem like nothing can affect such a large and stable industry but even a large powerful industry is affected by external environments. This is just one of four important topics that will be covered in this well researched paper. The five forces that affect this industry as well as a well thought out reason why SWOT analysis can be important to Southwest Airli ne, which is the particular company in the airline industry, we will

Rhetorical Analysis Of Our Gas Guzzlers, Their Lives Essay

Simon Yang Tompkins English 101 9/24/15 Rough Draft: Rhetorical Analysis on â€Å"Our Gas Guzzlers, Their Lives† In his article â€Å"Our Gas Guzzlers, Their Lives† Nicholas Kristof writes about Africa, specifically the country of Burundi. Crop failure and water shortage are causing or will cause all sorts of major problems. These environmental changes are linked directly to us, and the greenhouse gases emitted through non eco-friendly vehicles. Using the rhetoric tools of ethos, pathos, and logos he clearly makes his case of how essential it is to stop or at least reduce the carbon emissions we produce. Kristof has strengths and flaws in all his rhetoric tools especially in his pathos, and his ethos which is damaged by the setup of the article. First of all, one of the most heavily used instruments in this article, pathos, is very effective, but certainly has its flaws. Every example about how the lives of the people in the poorest country in the world are being jeopardized by the gases that our cars produce is compelling. Kristof states, â€Å"†¦Changing weather patterns in recent years have already caused crop failures-and when the crops fail, people starve† (564). He has simplified the whole process of how the gases go from the cars to ultimately killing these people. It’s a very long process, but when he puts it this way, the effects of the cars seem to be killing off Burundi immediately. However, his pathos can be seen through at some points to be more of a guilt trip to stopShow MoreRelatedRhetorical Analysis of Kristof792 Words   |  4 PagesBoyer-White 2/10/11 Rhetorical Analysis of Kristof Nicholas Kristof wrote a compelling article titled â€Å"Our Gas Guzzlers, Their Lives†. In the article he is arguing that wealthier country’s greenhouse gas emissions are severely damaging life in many African countries. In fact Charles Ehrhart, a Care staff member in Kenya, states, â€Å"The negative impact of the West’s carbon emissions will overwhelm the positive effects of aid† (Kristof 580). So although we are trying to aid, it is our lifestyles that are

Disadvantages Early Marriage Free Essays

Many people are marrying early these days. They would like to get into matrimony as soon as their courtship is over. Tying the knot is important to strengthen their relationship. We will write a custom essay sample on Disadvantages Early Marriage or any similar topic only for you Order Now They feel settling down in life early would help them set up their independent home. Whatever may be the advantages of settling down early in life, the fact remains there are problems to be faced if one gets into matrimony too quickly. Examples are: 1. Responsibility has to be shouldered at a very young age. One has to take on household responsibilities, child rearing responsibility etc. There is no adult to guide or help out. 2. Missing out on the fun of teenage life and being young. The drudgeries of married life can get to you. They deprive you of your youth. 3. Health also can get affected as early pregnancy can have a negative impact on overall health. 4. Breakdown of marriage is possible. Often the young couple is immature to shoulder major responsibility and end up fighting with each other. Adjustment problems may arise. 5. Education also gets affected. The young couple may not be able to pursue higher education as they have to take on the responsibilities of family budget. 6. Work opportunities are limited for the youngsters. Since their education levels are low, they cannot get highly paid jobs. 7. Bringing up children may be difficult. Their knowledge of child care may be limited and parental guidance is also not there. They may not be able to provide the appropriate care for their child. Marrying early may seem very romantic and convenient, but it has its problems. Couples need to get to know each other better and this takes time. Rushing into a marriage, which may not last long does not appear the right thing to do. In some countries, where child marriage is prevalent, efforts are on by respective Governments to dissuade such a practice. How to cite Disadvantages Early Marriage, Papers

Business Model Design Activity System Perspective

Question: Discuss about the Business Model Design for Activity System Perspective. Answer: Introduction: All focal firms commit themselves towards the provision of a blueprint and a way that can enable them to satisfy their customers as well as maximizing profits entirely. With that in mind, there is need to conceptualize a business model. In simple words, it is defined by a substance, a combination of rules defining behavior and administration of a deal designed so as to create value through the proper use of a commercial enterprise opportunity (Zott Amit, 2010). It is also a combination of different components which include the business system and a profit model. The system is designed for the production and delivery of goods and services from the enterprise while profit fashion is specifically geared towards the realization of the benefits from the sale of a product (Itami and Nishino, 2010). After identification of a business gap, the opportunity is taken advantage of, and a quality created to the involved parties as this is the primary goal of a business model. The figure below ill ustrates a simple version of the layout of the elements according to Itami and Nishino, 2010. Business models as systems are conceptualized in building block terms. Nine components describe this namely; customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure. (Baden-Fuller Mangematin, 2013). This is intuitively a simple method for portraying, envisaging, assessing and replacing the models. Conceptualization in a business model involves managers' technological and strategic identification of different activities which is quite a challenging task since the number of potential events is always significant. A three-phase research is conducted, the first one being the pre-understanding phase whose main objective is gathering any information concerning the primary and secondary data (Behrangrad, 2015). The second one is the model development phase which involves fine-tuning the collected data conceptualization in collaboration with participant firms, and finally, there is the interpretation phase during which the management approaches the final conclusions. Business models as systems are of great importance and thus they play a significant role in solving both static and dynamic problems. The static view of a business model puts into account the understanding of the latters distinct taxonomies and typologies. The business model, in this case, helps in hierarchically and typically identifying the most suitable approach that will yield maximum profits as well as advocate for the prevention of future problems (Chesbrough, 2010). Dynamic problems also known as the longitudinal problems of business models, arise as a result of poor capturing and lack of understanding of the impact of learning and the commands learning brings about business models. These templates as systems ensure that managers get a clear knowledge of the firm before actual conceptualization. It also helps in identification and determination of future underlying invisible assets for the company. Bearing in mind that the primary goal in a focal enterprise artwork is to make use fully and actually exploit the current market gap by creation of monetary gain for the parties involved, as well as satisfying the customers' wants and needs, different firms sharing similar objectives and ambitions come together and work towards adequate provision of goods and services and ensuring full satisfaction of their customers thus creating a strong bond that will enable them to outdo their competitors (Teece, 2010). A firm usually has to determine the sharing of power and the division of labor with its trading partners. This also enables customers to learn more about the companies' technologies and the modes of delivery while the firms get a chance to learn the reactions of their clients to different goods and services. Business models are mainly designed in such a way that they always prioritize technological advancements and innovation. They advocate for new business ideas to realize the maximum profits possible. Engagement with customers enables a firm to identify their needs and thus looks forward to innovative mechanisms that will match the demand and supply of goods and services. In other words, to fully satisfy their customers. Technological innovation is viewed as activities where the enterprise fashion focuses on identifying the users and the customers and indicating whether the latter pay for what they use or is it paid for by other clients (Teece, 2010). E.g. In the case of television, the users don't exactly pay for the services, but they are instead paid for by others such as the advertisers. According to Zott Amits (2010), a simple definition of this business artwork is given as portraying a matter, form, and administration of business activities made with the aim of creating a quality via thorough exhaustion of the available commercial enterprise opportunities. Each business choice approached by the management involves a fundamentally distinct business model due to the implication of different set of activities, the potential to perform them and the resources available. A business model is aimed at benefiting all the involved participants by ensuring total value creation. Zott and Amits (2010) noted that the primary goal of a focal firm enterprise model is to fully make use of the available commercial gaps and opportunities by the enhancement of quality for the involved parties. The business model encourages entrepreneurial managers to plan their future design, helps them in analyzing and enables them to improve their current models for them to be futuristic. They gave an example of FriCSo, an upcoming engineering company which has applied a friction reduction technology thus achieving significantly in a technological breakthrough. There are always many options to weigh to make maximum profits and minimize the costs of production (Saebi Foss, 2015). FriCSo came up with this idea after discovering that there was clear and mass applicability to the products due to serious industrial applications which involved moving parts such as manufacturing machines and ship building. After choosing the target industry, they came up with the best kind of company that could fully commercialize the intellectual properties. Each choice an entrepreneur makes will always have its connections for the businesses potential of performance (Neubauer Lank, 2016). A business model emphasizes on the best model that a firm should adopt for it to match itself with the existing forms of original equipment manufacturers (OEMs). According to Itami and Nishino (2010), business models are made of two elements which include a profit model and a business system. Itami and Nishino, (2010) argues that the profit oriented model is highly recognized and profiled because companies operate with a primary goal of maximizing wealth and profits. They further postulated that these two business model elements cannot work if applied at the same time in one company and this means that businesses should adopt the most viable model as per the market needs and corporate company goals. The internal and external operations of a firm are determined by the market systems and the profit model of the enterprise, and therefore managers should be sensitive in choosing either in the two. Application of one model assists in the easy management of company objectives as well as their achievements. Kodama's (2009) article Boundaries Innovation and Knowledge Integration in the Japanese Firm' has inspired and helped me understand business models. With a very simple example, the article explains how and why Japanese companies applied new leadership models in high-tech fields. Many countries such as South Korea learned the development and better techniques of production from the Japanese. In simple terms, one only needs to come up with the different business idea and implement the most suitable business model to make their business dreams a reality. To my understanding, a business model is the determinant factor in the success of every business. Zott and Amit (2010) article Business Model Design: with the view of a business model in an Activity System Perspective has effectively contributed to my understanding of a business model. With the simple view of an enterprise artwork or fashion (business model) as portraying the substance, combination of rules defining a behavior, and administration of a deal designed so as to create value through the proper use of the available opportunities, they have enabled me to understand that an enterprise model is a combination of occurrences which a business set up performs, how and when it delivers them (Crane Matten, 2016). It is also straightforward and precise that a business model may be understood as the nature of goods and services a firm provides to its customers, and the activities performed to deliver such services. I other words, it is clearly evident that a business enterprise system is a vital instrument in a firm which is viewed as a physical object that manifests how a company undertakes its commercial activities and how its stakeholders timely and adequately acquire the services. A good business model represents physically the possibilities of more and future theoretical development which is separate from non-essential matters. What makes different firms not to be equal in performance is only that they think differently and have different perceptions towards the business activities that determine the vertical value chain. References Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Baden-Fuller, C., Mangematin, V. (2013). Business models: A challenging agenda.Strategic Organization,11(4), 418-427. Behrangrad, M. (2015). A review of demand side management business models in the electricity market.Renewable and Sustainable Energy Reviews,47, 270-283. Chesbrough, H. (2010). Business model innovation: opportunities and barriers.Long range planning,43(2), 354-363. Chesbrough, H. (2013).Open business models: How to thrive in the new innovation landscape. Harvard Business Press. Crane, A., Matten, D. 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